Quantcast
Channel: Trends – Getting Attention
Browsing all 19 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Op-Ed Advocates Nonprofits Need More MBAs, Including Marketing-Wise

I was thrilled to read this recent op-ed in the Philadelphia Inquirer by Harvard biz school graduate Mike Kerlin, who sets the stage by reminding us that only 6% of MBAs enter nonprofit management....

View Article



Image may be NSFW.
Clik here to view.

Media Habits of 12-24 Year-Olds vs. 25-54 Year-Olds — Key to Shaping Your...

I just finished reading the 2007 Digital Future Report from the USC Annenberg School’s Center for the Digital Future, and am still digesting. Take some time to dig into the summary of findings that’ll...

View Article

Image may be NSFW.
Clik here to view.

Cause-Focused Conscious Consumers Seek Authenticity, Connection &...

According to the inaugural BBMG Conscious Consumer Report, the first major study to combine field observations with a national survey on purchasing behavior and social values, increasingly conscious...

View Article

Image may be NSFW.
Clik here to view.

What are the Top 3 “To Dos” on Your 2008 Nonprofit Marketing Agenda?

Like most of you, I’m sure, I’m busy listing my priorities for 2008. And wondering what’s at the top of your list. Where should more experimentation into social marketing fall? How about direct mail?...

View Article

Image may be NSFW.
Clik here to view.

8 Trends to Shape Your 2008 Nonprofit Marketing Success

Tracking trends (Yes, I mean consumer trends. Because nonprofit markets ARE individuals ARE consumers.) is a must for nonprofit marketers striving to engage. But trend tracking is hard to do, on top of...

View Article


Image may be NSFW.
Clik here to view.

Disconnect with Donors and Other Audiences Sets Stage for Dissapointment and...

Good news for your 2008 nonprofit marketing agenda– the writing is on the wall, the just-released findings of this new survey of over 8,000 donors who gave in 2006. Here are the facts (as reported by...

View Article

Image may be NSFW.
Clik here to view.

Your Org’s Base is Most Vital Nonprofit Marketing Power You Have — Pull Your...

This is it. The boiled-down, most essential, most vibrant, most potential (you can sing that) takeaway I have from the NTC Conference is the value of imperative for nonprofit marketers to fully engage...

View Article

Image may be NSFW.
Clik here to view.

Pull Your Base into Your Org for Powerful Marketing (and More) — Carnival of...

This is it. The boiled-down, essential, greatest potential takeaway I have from the Nonprofit Technology Conference is the value of imperative for nonprofit marketers to fully involve our bases in our...

View Article


Image may be NSFW.
Clik here to view.

New Research Unmasks the Wired Wealthy — Connect Better with Middle and Major...

What makes people give online, and how can you motivate them to give to your organization?  Convio, Sea Change Strategies and Edge Research recently answered these questions via an in-depth study of...

View Article


Image may be NSFW.
Clik here to view.

Web 2.0 is Hot, but Email is Where It’s At, Finds 2008 eNonprofit Benchmarks...

A new study released recently measured 2007 internet fundraising and activism of nonprofits and highlights the continued importance of the Internet to the sector. The 2008 eNonprofit Benchmarks Study,...

View Article

Image may be NSFW.
Clik here to view.

Taking Our Pulse: “The State of Nonprofit Marketing” Report

I recently came across The State of Nonprofit Marketing: A Report on Priorities, Spending, Measurement and The Challenges Ahead. The report, based on survey results from 1,000+ nonprofit marketers, was...

View Article

Image may be NSFW.
Clik here to view.

Budget-Strapped For-Profits Seek Guidance from Resourceful Nonprofit Marketers

Talk about turning convention on its ear! I can’t tell you how many times I’ve been asked to speak about putting for-profit marketing strategies to work for nonprofits. But now that the economy is in...

View Article

Image may be NSFW.
Clik here to view.

Take Me to Your Leader — Campaign to Keep Your Marketing Strong in Tough Times

You know that far too often marketing is perceived as a support function, rather than a strategic one. And, in tough times like these, the marketing budget is often the first to be cut. That’s why I...

View Article


Image may be NSFW.
Clik here to view.

Is Your Org Ready To Put An Engaged Base To Work? — Pew Survey Findings Show...

There’s so much emphasis on the challenge of building your organization’s base. After all, without a base, there’s no progress. But once you open the door, you have to be ready to welcome and more...

View Article

Image may be NSFW.
Clik here to view.

Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Today’s guest blogger, James Porter, is Associate Director, Development & Communications for the END Fund, a nonprofit dedicated to controlling and eliminating neglected tropical diseases. 9...

View Article


Image may be NSFW.
Clik here to view.

Give 10 Minutes: Get the Benchmarks & Data You Need

Kivi Leroux Miller’s Nonprofit Communications Trends Survey has become the “go to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. The annual results...

View Article

Image may be NSFW.
Clik here to view.

Using Data Well Tops 2016 Nonprofit Marketing Priorities

I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers. I’ve seen typically...

View Article


Image may be NSFW.
Clik here to view.

Best Marketing Tips & Tricks (#17NTC)

Liz Polay-Wettengel is National Director of Marketing and Communications for InterfaithFamily, a Jewish non-profit based in Newton, MA. For three years in a row, my colleagues from InterfaithFamily and...

View Article

Image may be NSFW.
Clik here to view.

LAST DAY—13 Minutes to Boost Credibility & Impact

Invest 13 minutes A.S.A.P. to complete the 2018 Nonprofit Communications Trends Survey. Payback? In the short term, you’ll be invited to an exclusive preview webinar and be the first to see the...

View Article
Browsing all 19 articles
Browse latest View live




Latest Images